Branding vs. Headshots: Which One Do You Actually Need?

Photo Credit: Carrie Cullen Photography

If you’ve been Googling “professional photos near me” or scrolling through Instagram trying to decide what kind of session you need—you’re not alone. A lot of people don’t know the difference between headshots and branding photos, and even more don’t realize just how much strategy can go into that one little profile photo.

So let’s break it down. Here’s the difference between headshots and branding photography—and how to know which one’s right for you (spoiler: I can help with both).

What’s a Headshot?

A headshot is a clean, professional image that highlights your face, usually cropped around the shoulders and above. Think LinkedIn profile, business directory, speaker bio, or that “about me” blurb on your company’s website.

It’s the “Hey, I’m legit” photo.

Headshots are perfect for:

• LinkedIn

• Corporate directories

• Author bios

• Conference speakers

• Entrepreneurs who just need one or two great images

They’re usually taken in one outfit, with a neutral background or minimal setting. It’s straightforward, polished, and puts the focus on you.

What’s Branding Photography?

Branding photography tells the story of your business, personality, and vibe. It’s a wider range of images—different outfits, locations, expressions, and sometimes props or products—that show who you are and what you do.

It’s the “Here’s what I’m all about” session.

Branding sessions are perfect for:

• Small business owners and creatives

• Coaches and consultants

• Content creators and influencers

• Anyone building a personal brand online

• People who need more than just a headshot for their website or social

Branding photos go beyond the headshot to include lifestyle images, behind-the-scenes, workspace details, and storytelling visuals. They’re built around your brand’s personality.

So… Which One Do You Actually Need?

Let’s make it easy:

Can I Get Both?

Yes. And honestly? That’s what a lot of my clients do.

We can start with a headshot, then expand into branding content within the same session—or you can book a custom branding session designed fully around your business goals and aesthetic. You’ll create a full gallery of images that feel aligned and so you—ready for your website, social media, podcast features, sales pages, and beyond.

The Real Win? Confidence.

No matter what kind of session you choose, the goal is always the same: helping you show up confidently and authentically online.

You deserve photos that reflect who you are right now—strong, capable, and fully yourself.

Still not sure which session is right for you?
Let’s talk it through. I’ll help you choose the right fit, make it feel easy, and ensure you leave with photos you actually love (finally).

👉 Click below to inquire—your next chapter deserves to be seen.

Xoxo,